Sky+ Saves 2 Million Saturday Nights
Scheduling clash sees reality TV fans turn to their Sky+ boxes


ISLEWORTH, ENGLAND, September 30, 2009 /24-7PressRelease/ -- Sky revealed this week that almost 2 million reality TV addicts made full use of their Sky+ and Sky+HD boxes as the much-publicised scheduling clash last Saturday between X Factor and Strictly Come Dancing gave fans of both shows a tough choice.

With X Factor on ITV1 at 8pm - 9.15pm on Saturday 19th September, and Strictly Come Dancing on BBC 1 from 7.25pm - 9.05pm, fans were forced to choose between the two. However, data released by Sky shows that 1.9 million households chose to set their Sky+ boxes to record either show, allowing them not to miss the top-rated Saturday night programmes.

Figures also show that not only did X Factor win the live ratings battle, with 9.3 million viewers compared to Strictly Come Dancing's 7.7 million, but was also the preferred choice of Sky+ users. Over 1.2 million people chose to watch X Factor at a later time via Sky+, whilst around half that amount (686,000) set their Sky+ boxes for Strictly Come Dancing*.

A Sky spokesperson commented: "Scheduling clashes like this are what Sky+ was made for. It's great we've been able to save two million people from a difficult decision and enabled them to watch every second of their favourite shows."

It will be interesting to see who will win the battle this weekend.

ENDS
Notes to Editors

Data: BARB/TNS, based on individuals in all homes (Network panel)/individuals in Sky homes (MCH panel), Partly Consolidated Overnights Data (inc. any Sky+/V+ playback where applicable)
*PVR playback within Sky homes after 2 days only

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Press Release Contact Information:

Victoria Etaghene
Sky
Sky Consumer PR Executive
Grant Way
Isleworth, Middlesex
UK TW7 5QD
Voice: 0207 705 3000
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