Do Your Part Achieves National and International Syndication as Contributor to McClatchy Tribune Information Services
Do Your Part now benefiting over 3.5 million print and 2.5 million online readers worldwide in its first 30 days, achieving syndication in 39 media outlets via the McClatchy Tribune Information Services' media network of clients.


NEW YORK, NY, January 31, 2010 /24-7PressRelease/ -- What started as an eco-rich resource to the Charlotte Observer and charlotteobserver.com of Charlotte, NC, is now being resourced worldwide by the McClatchy Tribune Information Services' media network of clients including the Chicago Tribune, Miami Herald, and the Detroit Free Press. Do Your Part eco-content produced by Terri Bennett Enterprises, LLC signed on with McClatchy Tribune in mid-December of 2009. Within 48 hours, newspapers coast-to-coast, online and in print, as well as its numerous online media outlets were carrying Do Your Part information, growing to 39 media outlets in the first 30 days. The exposure represents more than 3.5 million print readers and 2.5 million daily online readers now being able to "do their part."

According to the expert behind the content, Terri Bennett, households are seeking practical and useful information on how to be more earth-friendly and consumer savvy when "going green" on the home front. "This is especially proving to be true among women," stated Bennett, "who are leading the charge at home, seeking ways to do more with less. Women are in charge of 80% of the spending decisions in a household and are also concerned about what we are doing today that could have a negative impact on our children tomorrow."

Charlotte Observer Editor Rick Thames, considers Do Your Part a valuable mainstay in his paper's Home section, as well as on its online edition. "As an editor, I am always interested in content that is both useful to our readers and easy on our budget. We run Terri's newspaper column weekly in our Home section and her video and blog are regularly featured on our Home page or our Living page," stated Thames. "I think it was very perceptive of her and her team to see the value of practical advice for a greener environment. Terri delivers strong ideas, ever-conscious of what readers have on their minds at any given time."

Valuable to readers? Yes. Thames shared an example of Bennett's timeliness with an example from a Father's Day column feature focus where she tipped readers to the advantages of purchasing reconditioned shop tools as a way of being considerate to both the environment and to readers' strapped budgets. "Quite honestly, it's not something I had thought about before. As far as I know, it was also the first mention of this option in our newspaper," said Thames.

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