Daniel Zifkin Celebrates Two Decades of Zephyr Media Group Success
Entertainment industry veteran stands at the helm of a dynamic media agency

EVANSTON, IL, December 24, 2010 /24-7PressRelease/ --Its name may be synonymous to a gentle, lulling breeze, but Zephyr Media Group, Inc. is defined by dynamism. President and CEO Daniel C. Zifkin, a whiz in media management and branding, places emphasis on keeping abreast of industry developments and applying these innovations to their dealings with clients both large and small. "We are an electrifying, dynamic company that will give you the results you're looking for, that will work with you, that will stay with you for years to come," he told Cambridge Who's Who in a recent interview.

With 28 years in the entertainment industry, Mr. Zifkin has the credentials to back up his assertions. A respected authority on media technology, operations, and sales and marketing, he parlayed his extensive experience into the establishment of Zephyr, a media agency that specializes in direct response television advertising and related marketing campaigns. "We buy media for a vast array of clients in a host of different categories," explained Mr. Zifkin. In charge of all operations, he is responsible for media buying, client relations, technology, sales, marketing, accounting, business development, forecasts, and client consulting.

In addition to his work for Zephyr Media Group, Mr. Zifkin oversees 321 Productions, a TV syndication and production company that is involved in the production of various TV series for satellite and cable networks. The company has sold movie packages for syndication on behalf of DEJ Productions, a division of Blockbuster Entertainment, and produces and syndicates programs both domestically and internationally. Mr. Zifkin also owns and operates Specialty Premium Group, a premium and incentive business that sells promotional products to companies and other entities across the United States.

Having built a solid reputation in the business, Mr. Zifkin is often sought as a guest speaker by trade organizations. He has extensive experience in cable, local, national and syndicated television, as well as print media, having published articles in several industry magazines. Credited for being one of the original Showtime employees, he was instrumental in establishing and implementing marketing and selling strategies to new cable systems and MSO operators in the U.S. Mr. Zifkin also lent his talents to Parade magazine and held key executive positions at Blair Television, Universal Pictures and Western International Syndication. He attributes the success that he enjoyed in sundry aspects of his industry to his can-do mentality, problem-solving capabilities, and commitment to keeping his knowledge current.

Mr. Zifkin earned a bachelor's degree in history from the University of Wisconsin-Madison. He sits on the advisory board of ERA Retailer - Direct to Consumer Magazine, which represents the trade organization for the direct response industry, and serves as the president of a not-for-profit foundation that supports a number of charities. He is affiliated with the National Association of Television Program Executives, and is a former member of The Economic Club of Chicago.

Established in 1991, Zephyr Media Group Inc. is a leading independent direct response and infomercial company that manages television and related marketing campaigns. It is involved in Internet, mobile, print, outdoor, and radio media buying and marketing strategies. For more information, visit http://www.zephyr-media.com.

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